01
Good brand management needs better brand measurement

What gets measured gets managed. More attention to monitoring brand health would put brand higher up the leadership agenda.

Download PDF
02
Mind the gap!

Brand, marketing, communications, business development and selling are an unbroken continuum. A truly integrated approach will drive real business success.

Download PDF
03
“Brand Me”

Thinking about your personal brand can make it easier to appreciate the nature of organisational brands.

Download PDF
04
Be different, invest in your employer brand

Leadership teams should pay more attention to the management of their employer brand as a potential source of differentiation.

Download PDF
05
Don’t communicate, innovate

Innovation is a more effective driver of brand quality and growth than communication. Professional services firms need to act on this.

Download PDF
06
Trust – the real battleground

Levels of trust in public institutions and corporations have never been lower. Yet trust is fundamental to any brand. How does this affect professional services firms?

Download PDF
07
Sustainable branding

A new approach to creating a more sustainable, values driven brand.

Download PDF
08
Brand matters in a recession

Many companies respond to recession by cutting the marketing budget and running for cover.

Download PDF
09
Are your business developers match fit?

Assigning a business development coach to your partners could transform their performance.

Download PDF
10
Coaching v Managing

Coaching is more effective than managing. How can you become an effective team coach?

Download PDF
11
The Inner Game of Branding

Successful branding can take a leaf out of sports performance coaching.

Download PDF
12
The Twitter Brand

The rise of social media could spell an opportunity for those that grasp its implications for brand.

Download PDF
13
Staff Engagement? It’s All About Winning The Race…

Engaging staff, especially when times are tough, is about reminding them of why we’re in business – to create the strongest brand, build market share, beat the competition and be No 1 – and involving them in winning the race.

Download PDF
14
One question you really should ask…

“Net Promoter Score”® offers a simple way to measure brand experience, monitor client relationships and even predict future growth.

Download PDF
15
Conscious Branding – a challenge for the professions

This article explores Conscious Capitalism and what it might mean for professional services and their brands.

Download PDF
16
Culture eats strategy for breakfast

Geoff Dodds discusses the importance of culture to professional services brands, how to measure it and what to do about it.

Download PDF
17
Sales through coaching

Geoff Dodds explores the power of coaching when applied to selling professional services.

Download PDF
18
On the legs…!

Geoff Dodds, consultant and rower, shares some reflections on what rowing can teach CEOs

Download PDF
19
Less is more

Geoff Dodds takes a slightly tongue-in-cheek look at how this mantra can benefit branding, marketing, selling and life in general.

Download PDF
20
The authenticity deficit

Is authenticity the ‘holy grail’ of branding and, if so, how do service organisations achieve it? Geoff Dodds has some ideas.

Download PDF
21
Which comes first – the leader or the brand?

Does politics have something to teach us about shaping an authentic brand? Geoff Dodds looks at recent events.

Download PDF