The last thing you want is more stuff in your inbox. But it’s sometimes good to read about new thoughts and ideas. Brand Matters aims to communicate a few ideas about Brand in the shortest possible time. It comes out occasionally, by email, when I have something worthwhile to share. I hope you like it and find it useful. Let me know (either way). If you would like to sign up to receive it, please email geoff@geoffdodds.com and it will be done.


Brand Matters – Issue 1
  • We’re all Heart
  • Coaching in 2012
  • Touchpoints that count
  • Trust those who (really) care
Brand Matters – Issue 2
  • Sharpen your brand
  • Out of the mouths of painters
  • In brand research, less is more
  • It’s all about communication
Brand Matters – Issue 3
  • Boris brand
  • Imperfect brand
  • The values of values
  • Unbranding cigarettes (a personal rant…)
Brand Matters – Issue 4
  • Conscious branding
  • Democratic branding
  • The inner game of branding
Brand Matters – Issue 5
  • The mental brand
  • The power of why
  • Bringing ourselves to work
Brand Matters – Issue 6
  • Less is more
  • Clarity and inspiration
  • Brand needs bold
Brand Matters – Issue 7
  • Lessons from the election
  • Beliefs versus boasts
  • The circle of safety
Brand Matters – Issue 8
  • Authenticity
  • Balance
  • Clarity