I don’t like the idea of a menu of services. I prefer to listen to the customer, understand their issues thoroughly and then devise a way of helping. But in order to give a sense of the kinds of things I do, here’s a list.

It breaks into three main areas:


    This is about helping clients bring clarity to their organisational brand and then aligning their business behind it.

    These are the kinds of questions it helps resolve:

    • What’s special and different about this organisation?
    • What’s our “elevator pitch”?
    • What is our customer proposition?
    • How can we differentiate ourselves from the competition?
    • How can we achieve more brand consistency?
    • How can we attract the best talent?
    • How can we engage our people?
    • What should we be communicating out in the market place?
    • How can we reduce brand confusion?

    Typically it can involve:

    • Brand research and measurement
    • Brand definition
    • Employer brand development
    • Culture and values measurement
    • Brand strategy and implementation
    • Brand architecture and naming
    • Brand identity development
    • Brand engagement
    • Brand expression


    This is about helping clients bring rigour and effectiveness to their marketing and business development programmes.

    These are the kinds of questions it helps resolve:

    • How can we become more marketing/customer led?
    • How can we make our marketing more effective?
    • Where should we be focusing our efforts?
    • How should we be spending our marketing budget?
    • How can we save marketing spend?
    • How can we measure marketing effectiveness?
    • How do we know our customers are satisfied?
    • What’s the best marketing organisation to deliver our strategy?

    Typically it can involve:

    • Market research
    • Marketing/business development audits
    • Marketing strategy and planning
    • Marketing programme development
    • Marketing effectiveness
    • Marketing organisation
    • Customer satisfaction interviewing


    This is mainly about helping inspire individuals and organisations to realise their full potential.

    These are the kinds of questions it helps resolve:

    • What are we trying to achieve (personally/as a team)?
    • Where should we focus our sales effort?
    • What strengths can we bring to our selling?
    • What new skills and techniques do we need to learn?
    • How can we get our people to “cross-sell”?
    • How can we put some structure into our business development?
    • How can we turn a social conversation into a business conversation?
    • How can we make networking more effective and enjoyable?

    Typically it can involve:

    • Personal development coaching
    • Executive and leadership coaching
    • Business development coaching
    • Tailored team development workshops
    • Business development and sales training
    • Strategic networking training

    coaching-logosI am a qualified Personal and Business Coach and a member of the Association for Coaching.

    I am also an associate of Huthwaite International, the leading sales training and behavioural research organisation and owner of the SPIN ™ sales training methodology for high value sales.