Geoff is a brand, marketing and business development specialist. He has worked in three main sectors – consumer goods, retailing and professional/finance services. Most recently he was Head of Brand at Lloyd’s of London and Global Brand Director at PWC Consulting.
After Cambridge, he spent 12 years at GSK, where he launched and managed many well known consumer brands, such as Night Nurse, Aquafresh, Vosene and Airwick. He spent 6 years in retailing as a Marketing Director with Dixons Stores Group (DSG) and others.
He worked as a marketing consultant for PWC, managing marketing and strategy projects in the private and public sectors, before switching to the global marketing and branding of PWC Consulting services. He gained direct experience of the legal sector as an interim with a magic circle law firm.
Whilst having a broad and deep marketing and sales pedigree, in recent years Geoff has focused on building brands in organisations that are not marketing-led and driving brand-led change through the business. As well as being an experienced consultant, Geoff is a qualified business and personal performance coach.