This is about helping clients bring clarity to their organisational brand and then aligning their business behind it.

These are the kinds of questions it helps resolve:

• What’s special and different about this organisation?
• What’s our “elevator pitch”?
• What is our customer proposition?
• How can we differentiate ourselves from the competition?
• How can we achieve more brand consistency?
• How can we attract the best talent?
• How can we engage our people?
• What should we be communicating out in the market place?
• How can we reduce brand confusion?

Typically it can involve:

• Brand research and measurement
• Brand definition
• Employer brand development
• Culture and values measurement
• Brand strategy and implementation
• Brand architecture and naming
• Brand identity development
• Brand engagement
• Brand expression