This is about helping clients bring clarity to their organisational brand and then aligning their business behind it.

These are the kinds of questions it helps resolve:

  • What’s special and different about this organisation?
  • What’s our “elevator pitch”?
  • What is our customer proposition?
  • How can we differentiate ourselves from the competition?
  • How can we achieve more brand consistency?
  • How can we attract the best talent?
  • How can we engage our people?
  • What should we be communicating out in the market place?
  • How can we reduce brand confusion?

Typically it can involve:

  • Brand research and measurement
  • Brand definition
  • Employer brand development
  • Culture and values measurement
  • Brand strategy and implementation
  • Brand architecture and naming
  • Brand identity development
  • Brand engagement
  • Brand expression

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