This is about helping clients bring rigour and effectiveness to their marketing and business development programmes.

These are the kinds of questions it helps resolve:

  • How can we become more marketing/customer led?
  • How can we make our marketing more effective?
  • Where should we be focusing our efforts?
  • How should we be spending our marketing budget?
  • How can we save marketing spend?
  • How can we measure marketing effectiveness?
  • How do we know our customers are satisfied?
  • What’s the best marketing organisation to deliver our strategy?

Typically it can involve:

  • Market research
  • Marketing/business development audits
  • Marketing strategy and planning
  • Marketing programme development
  • Marketing effectiveness
  • Marketing organisation
  • Customer satisfaction interviewing

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